The music event has grown from 700 registrants in 1987, the first year of the conference, to over 161,000 attendees in 2018. SXSW Music offers artist-provided music and video samples of featured artists at each festival via their official YouTube channel. SXSW Music is the largest music festival of its kind in the world, with more than 2,000 acts as of 2014. Divisions Ī view of 6th Street in downtown Austin, Texas, during SXSW 2013 Music In April 2021, Penske Media Corporation purchased a 50% stake in SXSW. In addition, a large number of other events, past and present, sometimes collectively referred to as "four-letter festivals", have been inspired by SXSW.
In addition to SXSW, the company runs the conference SXSW Edu and the upcoming SXSW Sydney festival, and co-runs North by Northeast in Toronto. SXSW is run by the company SXSW, LLC, which organizes conferences, trade shows, festivals, and other events.
There was no in-person event in 20 as a result of the COVID-19 pandemic in Austin, Texas both years, there was a smaller online event instead. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days. It began in 1987 and has continued to grow in both scope and size every year. South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas, United States.
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